Positive Carbon is a carbon offsetting company that helps businesses with their green branding by giving customers the choice to offset their purchases.

The company was founded by ex advertising strategist Shannon Dolan. Shannon worked in advertising for a number of years, creating strategies for companies such as Telstra, Virgin, Pfizer, and National Australia Bank. He saw the shift in consumers' thinking about the environment, their responsibilities and saw how green branding was influencing consumer spending. This led to the idea of creating a company that could help organisations "greenify" their brand through offering the choice of carbon offsetting.